We deliver real-world experience to enhance the brand awareness and perceptions of considered-purchase products.
Our experience means you’ll spend less time educating us on the intricacies of your marketing, receive plans that are strategically on target, and get ideas that are based on proven results. In other words, we'll make marketing easier for you – and make you look good in the process.
Some think it’s ironic that we sponsor the premier advertising scholarship in Iowa, yet don’t hire interns and new graduates. That's because while we value education – particularly ongoing education – it also takes real-world experience to make the Wesley Day team.
Dave Sanderson
has 30 years in the advertising business, including six on the client side. He also teaches advertising. He has a flair for intelligently analyzing branding and communication challenges and conceptualizing the "big picture" as it relates to marketing communications.
Wil Steinhart
has been designing award-winning corporate graphics and marketing materials for 35 years. His real strength, however, is his ability to crystallize complex messages into compelling graphic designs.
Dale Roberson
has an MBA degree and more than 30 years in the marketing communications business, with six on the client side. His quiet, laid-back demeanor belies a quick grasp of concepts and creative solutions to your marketing challenges.
Debbie Werner
has the organizational skills and detail mentality to maximize Yellow Pages and Internet Yellow Pages programs with aplomb. With 25 years of experience, she will maximize your Yellow Pages and Internet Yellow Pages visibility with an absolute minimum of cost and hassle.
Wesley Day, the founder of Wesley Day Advertising,
is often regarded as an advertising pioneer in Central Iowa. He moved to Des Moines in the early 1940s to work in the editorial department of the Des Moines Register and Tribune but soon became interested in advertising and public relations. By 1949 he had founded his own firm.
Most of the advertising in that era involved finding something unique about the client or product and making an ad about that difference. Day's curiosity as a reporter led him to a different approach. He focused on the prospect, how they used the product or service, and what impact it had for them. He then developed advertising campaigns based on the prospect's interest, long before the approach was accepted as a conventional advertising practice.
He also recognized the power of the press. The importance of a positive public image was not broadly understood when Day first began to support advertising with public relations. Again, with time, the impact of image has become widely understood and is today a cornerstone in the practice of marketing communications.
Click on his photo to see a tribute to Wes Day from the American Advertising Federation.
