Wesley Day Advertising

Newsletter Articles

Advertising

Should You Advertise Benefits or Solutions?
Overcome Forgetfulness
Getting Publicity for Your Business
Cognitive Fluency in Advertising
Media Choices – 1 of 4: Don't Count TV out
Media Choices – 2 of 4: Ad Recall Differences
Media Choices – 3 of 4: Concurrent Media Exposure
Media Choices – 4 of 4: How Is Your Audience Leaning?
Where's Your Fortune Cookie?
Increasing Direct Response ROI

Branding

Don't Fixate on Branding
Does Your Branding Plan Tell a Story?
First Impressions for Brands
Determining Customer Loyalty
Become a "Brand Butler."
Building Your On-line Brand
PRODUCT POSITIONING – 1 of 4: Reality Check
PRODUCT POSITIONING – 2 of 4: No Advantage Is a Disadvantage
PRODUCT POSITIONING – 3 of 4: No Problem Is a Problem
PRODUCT POSITIONING – 4 of 4: No Connection Is a Disconnect
Break Out of the "Green" Trap
Bring Them Back
BUILDING BRAND PASSION – 3 of 3: Communicating the Allure
"Taxi Tuesday" Builds Referrals

Marketing

Top Marketing Mistakes and Their Remedies
Marketing Plan Simplified
Consumer Trends
Green Marketing Tips
Make PR Part of Marketing
Considered-purchase Buying Process
Customer Satisfaction Myths
Are You Ready for Complaints?
Why Buyers Remain Loyal
Don't Ignore Epiphanies
Learning from Amazon.com
The Difference Between $9.99 and $10
MARKETING MYTH – 3 of 7: The Marketing Dashboard Will Guide Us
MARKETING MYTH – 4 of 7: It's Got To Show a Positive ROI
MARKETING MYTH – 5 of 7: Just Do It
MARKETING MYTH – 6 of 7: We Already Know What To Do
MARKETING MYTH – 7 of 7: The Past Isn't Relevant
Marketing To Recession Moms
Team Up Your Introduction
Warning Signs of Hack Marketing Consultants

Online Marketing

Feeding the Sales Funnel
Why Do People "Like" You?
To Tweet, or Not to Tweet
E-mail Subject Lines that Get Read
SEO Tactics ROI
When to Catch Facebook Customers
How to Create a Viral Ad
Make Your Landing Pages Attractive
Is SMS Marketing for You?
FAQs about FAQs
Social Marketing Tactics: Who's Doing What and Why?
Asking for Fans
What's Your Twitter Persona?
Is Your Web Site Mobile Friendly?
MOBILE MARKETING – 1 of 4: The Foundation
MOBILE MARKETING – 2 of 4: Customer Service, Care, and Support
MOBILE MARKETING – 3 of 4: Acquisition, Sales, and Purchase Influence
MOBILE MARKETING – 4 of 4: Branding, Perceptions, and Experience
Attracting Search Engines
Online Advertising: the High and Lowdown
SEO Insight from Search Engine Use
SEO Primer
Are You a Tweet or a Twit?
CONVERTING WEB LEADS – 1 of 10: Pay For Registering

Sales Support

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