Wesley Day Advertising

Some of our best work just doesn't fit neatly into a category. Rather than make you miss it, here they are.

SITUATION: To celebrate it's 100th anniversary, the American Advertising Federation (AAF) invited 16 local firms to create a 26" x 35" poster celebrating the contributions advertising has made to the community.

STRATEGY: Sometimes the most effective way to promote a product is to depict what happens without the product. In the case of advertising, "nothing."

TACTICS: To dramatically show the effects of advertising, we started by showing a healthy ECG line within a silhouette of the Des Moines skyline. The ECG line then flatlines in neon red to illustrate the effects of not advertising. To stand out from the ordinary cardboard and papier-mâché posters, we used brushed aluminum with welded lettering and a CNC-cutout ECG line.

RESULTS: The poster was a crowd favorite and selected for display at the national AAF headquarters in Washington, DC


	TAKE ME HOME WHAT DO YOU DO? Specialties About Us Strategy Game Newsletters March 2010 February 2010 January 2010 December 2009 HOW DO YOU DO IT? Branding Advertising Sales Support Marketing Other OK, CONTACT US
Expect the unexpected	Other examples Some of our best work just doesn't fit neatly into a category. Rather than make you miss it, here they are. SITUATION: To celebrate it's 100th anniversary, the American Advertising Federation (AAF) invited 16 local firms to create a 26" x 35" poster celebrating the contributions advertising has made to the community. STRATEGY: Sometimes the most effective way to promote a product is to depict what happens without the product. In the case of advertising, "nothing." TACTICS: To dramatically show the effects of advertising, we started by showing a healthy ECG line within a silhouette of the Des Moines skyline. The ECG line then flatlines in neon red to illustrate the effects of not advertising. To stand out from the ordinary cardboard and papier-mâché posters, we used brushed aluminum with welded lettering and a CNC-cutout ECG line. RESULTS: The poster was a crowd favorite and selected for display at the national AAF headquarters in Washington, DC

Other examples