Key Staff
Dave Sanderson
has 30 years in the advertising business, including six on the client side. He also teaches advertising. He has a flair for intelligently analyzing branding and communication challenges and conceptualizing the "big picture" as it relates to marketing communications.
Wil Steinhart
has been designing award-winning corporate graphics and marketing materials for 35 years. His real strength, however, is his ability to crystallize complex messages into compelling graphic designs.
Dale Roberson
has an MBA degree and more than 30 years in the marketing communications business, with six on the client side. His quiet, laid-back demeanor belies a quick grasp of concepts and creative solutions to your marketing challenges.
Chad Armour
has more than a decade of sales and business development experience. His win-win approach and "everyone is a potential sale" attitude is driving new business for both our clients and Wesley Day Advertising.
Debbie Werner
has the organizational skills and detail mentality to maximize Yellow Pages programs with aplomb. With 25 years of experience, she will maximize your Yellow Pages visibility with an absolute minimum of cost and hassle.
Phyllis Wheeler
has the knowledge and discipline to ensure that our work is error-free and grammatically correct. She's also a great "reality check" for our creative thinkers.
History of Wesley Day
Wesley
Day,
the founder of Wesley Day Advertising, is often regarded as an advertising
pioneer in Central Iowa. He moved to Des Moines in the early 1940s to work
in the editorial department of the Des Moines Register
and Tribune but soon became interested in advertising and public
relations. By 1949 he had founded his own firm.
Most of the advertising in that era involved finding something
unique about the client or product and making an ad about that difference.
Day's curiosity as a reporter led him to a different approach. He focused
on the prospect, how they used the product or service, and what impact it
had for them. He then developed advertising campaigns based on the prospect's
interest, long before the approach was accepted as a conventional advertising
practice.
He also recognized the power of the press. The importance of
a positive public image was not broadly understood when Day first began to
support advertising with public relations. Again, with time, the impact of
image has become widely understood and is today a cornerstone in the practice
of marketing communications.
