How do you cut through all the radio clutter?
OBJECTIVE:
Get noticed amongst all the other car dealership and political ads flooding the airways during October. Convey a price reduction to drive traffic into the dealership.
STRATEGY:
Tie into the Halloween season with a recognizable "witch" to drive the message and give the promotion a sense of urgency.
RESULTS:
The spots effectively cut through the clutter and generated dealership traffic at a low cost.
