How do you demonstrate all the possible custom-color options for a product?

• Demonstrate the multitude of color combinations available.
• Shorten the sales process by getting customers to predefine their color selections.

STRATEGY:

Ryko offers more brush and body-panel color combinations than any other car wash manufacturer. To convey this we developed an interactive Flash module for use on their Web site and on sales CDs. Once the prospect has selected their custom colors, the results can be printed out and saved for later reference or e-mailed to Ryko for a price and delivery quote.