OBJECTIVE:

• Demonstrate the multitude of color combinations available.

• Shorten the sales process by getting customers to pre-select their color selections.

STRATEGY:

Ryko offers more brush and body-panel color combinations than any other car wash manufacturer. To convey this we developed an interactive Flash module for use on their Web site and on sales CDs. Once the prospect has selected their custom colors, the results can be printed out and saved for later reference or e-mailed to Ryko for a price and delivery quote.

Go ahead. Play with this Flash color selector to design your car wash unit.

SITUATION: BT was introducing a new line of reach trucks that were more maneuverable than any of their competition.

OBJECTIVE: Demonstrate this maneuverability at trade shows and other locations where the trucks were either not available or could not be operated.

STRATEGY: Put two lift truck operators and two ballet dancers in the same studio, shut the door, and roll the film.

RESULTS: The incongruous ballet dancers captivated everyone's attention and dramatically conveyed the trucks features. Dealers and customers talked about and requested copies of the video for years.

SITUATION: Principal Financial Group® was introducing new Principal Dental Series II insurance offering more flexibility and features. Brokers are reluctant to spend time learning when they could be selling.

CHALLENGE: Get busy brokers to invest the time to understand about the new product.

STRATEGY: Produce a comprehensive training and marketing kit, including a movie highlighting the product's features. Create interest and excitement with a movie theme and various movie tie-ins.